EMW Camp 2010 News

BEKO - basketball and referees sponsor

This year’s Basketball Referees Camp, that took place in Kraków was strongly supported by company BEKO which sponsored the event. We could see BEKO on referees shirts and around all courts.

There were also two main prizes in shooting competitions which were, of course, BEKO washing machines.

BEKO is very much engaged in sponsoring of basketball. In September 2009 BEKO brand was a sponsor of tournament - European Basketball League in Poland. After they decided to continue to sponsor basketball also in other countries.

The EuroBasket tournament in Poland that took place 7-20 of September in 2009 (Poznań, Gdańsk, Warszawa, Wrocław, Łódź, Bydgoszcz, Katowice) was sponsored by BEKO. This was a part of wide range strategy of basketball sponsoring also in other countries.

BEKO as a main sponsor of Word Championship in Basketball, Turkey 2010, FIBA

On the behalf of agreement between Federation of International Basketball Associations (FIBA), company BEKO became a main sponsor of World Championships in Men’s Basketball, that will take place in a month in Turkey. This important sport event will gather 24 the best teams from all over the world. Games will be played from 28th of August till 12th of September in four Turkish cities: Ankara, Kayseri, Izmir and Istanbul. The engagement in this championship continues previous sponsorship actions. BEKO Brand was sponsoring before the FIBA Basketball Championship in Asia in 2009.

BEKO products

BEKO is a leading supplier of a wide range of domestic appliances. Packed with the latest state of the art features and technology, such as the World’s quickest ‘A’ rated dishwasher and the most energy efficient washing machine in the world, BEKO has a product to suit all your needs.

Reliability, build quality, energy efficiency and great value and just some of the reasons that more and more people are choosing from the BEKO range of refrigerators, cookers, dishwashers, washing machines and tumble dryers. BEKO products often feature in the "Which? Best Buy" awards, which is testament to the quality of their products.

Awards for BEKO

At this year’s „Plus X Award” Ceremony, company BEKO was awarded for four products: category Design and Easy Use – fridge GNE 114610 FX (Beko 4 More), dishwasher DFN 1000 X (OneTouch) and compact oven OCM 25500 X, category Design and Ecology – heating drawer DRW 11400 FB. Plus X Award is the biggest competition in the World, which honours producers of white goods for high quality of the product

Also the British organization „Which” marked out BEKO with a distinction “Best Buy”, which is very valuable for the clients and for the label itself.

For more detail visit the website www.beko.com.

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